Life is a Full-Contact Game, on and off the Pitch
The CHAN football frenzy got me thinking about that old line: “defense wins games.” If only it were as easy as parking the whole team on the goal line and praying (lol). But football, much like life, doesn’t work that way; it’s a fast-paced match with a clock ticking, goals to protect, teammates and opponents to navigate, and the occasional referee who clearly needs new glasses.
The big difference? In life, the stakes are real; accidents, injuries, disabilities, and worse. Which is why “covering the goal” shouldn’t just be a football tactic, but a smart life tactic too. That is the spirit captured in our tagline, #CoverTheGoal – it celebrates the great talent in display at the CHAN 2025 competition and harnesses its energy to bring the winning spirit to protecting your team at work and beyond.
Banner with our campaign slogan #CoverTheGoal
Making the Winning Team: Options that Make your Team Unbeatable
Think of your workforce as a football team. Each insurance cover is a crucial player, working together to keep your squad financially secure:
- The Star Striker (s) – Term Life Insurance:
Fast, focused, and affordable, term life covers your employees or team members for a set period, usually 10 to 20 years. If a teammate experiences the ultimate foul (death) this coverage pays out a good sum of money!. These funds become match-winning goals for families: school fees, rent, or emergency bills. Plus, term life costs less than your monthly betting budget.
- The Defensive Wall – Group Life Insurance with WIBA Extension:
Kenya’s Work Injury Benefits Act (WIBA) protects workers injured on the job> But extending coverage beyond WIBA benefits is like adding a strong center-back to your team’s defense. A group life package provides payouts in the event of death, injury, disability, critical illness, and to cover funeral expenses. All you need is a team of just 10 or more members. It is a comprehensive financial goalie, ensuring your workforce’s safety net is bigger and stronger than basic legal requirements.
- The Playmaker Midfielder – Whole Life Insurance: Whole life cover is the steady soul orchestrating long-term financial security. It offers lifelong coverage like your team captain who never leaves the game; and it builds cash value. Cash value in insurance is the savings portion of a life policy that grows over time and can be accessed by the policyholder while alive – like the snack stash you can dip into it while the game’s still on, not just wait for the final whistle. This is perfect for employers looking to invest in their teams, creating a legacy fund or borrowing for new business plans. Think of it as a versatile midfielder controlling both defense and attack.
- The Dependable Substitute – Disability Income Coverage: Injuries happen; Torn ligaments, broken bones, or accidents from hazardous work. They can bench anyone quickly. Disability income insurance steps in as the substitute hero, replacing 60-70% of your employee’s salary if a disabling injury or illness sidelines them. It keeps the family budget from taking a red card and maintains morale in the locker room.
Game Plan: Secure Your Team’s Future Beyond the Pitch
Football’s greatest teams train hard and play smart. Your team’s finances should do the same. #CoverTheGoal is your call to action to defend your dreams and those of your loved ones.
Risks will come, but with the right lineup, families stay protected. Life is a full-contact game, give your team the best defense.
Meanwhile, Game on, Team Kenya!
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